You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Harvey Cohen.
ANA has found 1 results for you, in 86 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Forget about 3G, focus on the consumers' money

While engineers and operators have clear issues regarding 3G as a technology and investment, the consumer is rarely interested in 'Gs' but rather is focused on the benefits it may bring relative to competing solutions.The challenge of generating...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Author: Harvey Cohen
November 7, 2004
×

Citation

Cohen, H. (2004a, November 07). Forget about 3G, focus on the consumers' money. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/forget-about-3g-focus-on-the-consumers-money